Purpose and deeper achievements

In this role and previously as Country Manager for Nigeria and Ghana, Sammy has driven smart go-to-market strategies, strengthened partnerships, and consistently delivered on ambitious sales targets. He manages full business P&L, guides pricing and distribution, and ensures seamless marketing execution across channels.

Sammy Okwandu is a strategic commercial leader helping to shape the future of Rémy Cointreau'`s premium spirits across West Africa. As Area Manager for West Africa and Future Growth Markets, he oversees a wide portfolio of brands, leading operations from Lagos and Accra to connect global luxury with local markets.